Built by a cleaner. Not a consultant.

I’m Jordan Sinclair. I started cleaning commercial buildings at fifteen, and I have spent the years since on every side of this industry — the person holding the mop at 11pm, the subcontractor waiting on an invoice, the estimator writing the quotes, and the director of an Adelaide commercial cleaning company. In many ways I am still all four.

Which means every complaint on this website is a confession. The vague scope written broad enough to defend? I have written it. The six-day quote? I have sent it. The “detailed site assessment” that was a six-minute walk and a “yeah, no worries”? Been the bloke. Sarto is not an outsider’s disruption fantasy — it is an insider’s list of everything that should have been fixed years ago, fixed.

Both sides get stuffed around by the same piece of paper

The client’s version: you cannot get a price without a sales process, you cannot tell what you bought because the scope is deliberately vague, and you cannot tell whether it happened because the proof is a smiley face on a sign-in sheet. So you pay, and you wonder, and eventually you churn to another company that does the same thing with a different letterhead.

The cleaner’s version: the work is priced on hours that were never enough, the pay travels down through layers that each take a cut, the money arrives whenever it arrives, and an algorithm or an account manager scores your obedience. The person doing the actual work is the least powerful party in the whole arrangement.

Sarto is one mechanism aimed at both: publish the price, publish the scope, verify the contractor properly, photograph the work, hold the money in the middle, pay every Tuesday, and let either side leave whenever they want. The platform absorbs the parts of this industry that are quicksand — the vetting, the compliance, the payment risk, the proof, the remedy — so a business gets a clean building and a cleaning business gets a fair deal, and neither needs to learn what the quicksand is made of.

The disclosures

I am also a director of an established Adelaide commercial cleaning company, JC Commercial. Sarto is a separate business, deliberately — its own company, its own contractors, its own terms. The fifteen years of production rates and pricing knowledge came with me; the businesses do not share clients, staff or systems. I would rather you heard that from this page than from a competitor pretending it is a gotcha.

Sarto does not clean. Independent cleaning businesses do the work — verified, insured, named to you before they attend, and paid above what the industry pays them, out of the middle rather than out of your price. Your contract is with Sarto, and if something goes wrong, that is our problem to fix, not something to route around.

And we open one suburb at a time. We do not sell what we cannot service. If your postcode is not open yet, your price is held for 12 months from the day it is — which is the honest version of a waitlist.

The rest of the site is the proof: the calculator, the published scope, the real prices, and Exhibit A — the document this industry keeps sending you, annotated by someone who used to write it.